Yes, there are those shots that find these craters. No worries. Just think of this shot as a fairway bunker shot, except here you can ground your club.
Your objective: Strike the ball first {as you should with any shot}, except here it’s a must or bust!
With your weight favoring the front leg at set up, play the ball slightly back of where you normally would for your chosen club. This promotes ball-first contact.
Stay in it to win it. If you peek or lose trust, you will thin or chunk it.
I feel like I am chasing the ball down the fairway to ensure I stay in the shot. The tendency with this situation is to rise out of the shot, which may skull the ball down the fairway.